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EXPERIMENTAL EVIDENCES ABOUT THE LIMITS OF NUDGES AS A TOOL FOR PUBLIC POLICY

A presentation for the oral part of my habilitation at the University of Jena. This is about the limits of nudge, in particular in obtaining sustainable changes in behaviour.

The whole idea of nudges is to insert some hurdles in the way of the (too) fast, automatic decision making. The goal is that people reflect a bit more and make more considered decisions.

The issue with this is whether people exposed to such nudges integrate them in their everyday decision-making. The ideal would be that they do not need to be nudged anymore to reach better decisions.

However, this would imply that people like nudges and actually want to be nudged. I outline research I did with Robert Sugden and Magdalena Kaczmarek to show that this may not be the case.

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