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Warum ist Einkaufen so eine verwirrende Nervenprobe und was kann man als Konsument dagegen tun?

I just uploaded a video for the Night of Science 2017 in Göttingen. This is a translation of my presentation for the Jena Science Slam in 2014.

Related posts include Price and format competition with consumer confusion, Competition when firms can confuse consumers: A primer on some ongoing research and Do consumers prefer offers that are easy to compare? An experimental investigation

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