Press release for “Blogs and the economics of reciprocal attention“, presented at the 2009 Royal Economic Society conference at the University of Surrey on the 21st of April.
Excerpt: “A study of LiveJournal, the blog host, illustrates how important it is for a blogger to read and link to other bloggers to gain popularity and readership. Paying attention to others is the way to win attention in the blogging economy. This paper explores how bloggers measure the terms of trade in the “attention economy” and shows a stigma is attached to not reciprocating links and comments from fellow bloggers.”
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Behavioral public policy 